Marketing Translation Services UK

Creative marketing translation that reads like original copy

Creative translation, also known as marketing translation, is our recommended approach for
translating business content created for marketing purposes. This could be online or offline and

  • corporate websites
  • magazines
  • press releases
  • brochures
  • flyers
  • promotional material
  • social media campaigns

In short, any written communication with your target audience that will promote brand awareness, improve your presence in the local market and increase sales and customer loyalty.


Looking for marketing translation services?

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Do you need marketing translation services?

Any experienced marketer will be all too familiar with the enormous amount of effort that goes into ensuring their English marketing copy is spot on.

You want your audience to read your content and feel an instant affinity with your brand.

Companies that operate internationally will know the same is true no matter what language your
target audience speaks. It is vital to create an instant connection with your potential customers
around the globe.

That is why choosing a translation agency like us who specialise in marketing translation could
boost your marketing campaign tenfold. We understand the importance of not only translating the
text, but ensuring the meaning and message do not get ‘lost in translation’, no pun intended!

Marketing copy by its very nature is extremely emotive content that needs to be handled with
sensitivity and cultural awareness when translated into another language. Our linguists are all native speakers and have an in-depth understanding of local culture, marketing processes and language nuance.

Looking for marketing translation services?

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The challenges of marketing translation

Creative translation can prove particularly challenging to get right, as linguistic correctness and an
accurate representation of the meaning of the original are not sufficient.

It is easy to fall victim to the pitfalls of a misjudged translation. Here are a few of the major traps to look out for:

A literal one-for-one translation

Standard translation works well for many types of content, but marketing copy is not one of those. It is not enough to simply transfer the words from English into another language and hope for the best.
Marketing content is created around a carefully researched concept of cultural and linguistic norms specific to your target audience. These will vary hugely depending on your target market, meaning what works in one language does not necessarily translate well in another.

Marketing translation requires a more creative and adaptive approach to ensure that the meaning
behind the words is conveyed to your audience with the same feeling and intended outcome as the
original message.

Humour that doesn’t hit the mark

Humour is a great way to engage with your audience, but it can be a tricky thing to get right for even the best writers. Add in the complication of translating a subtly dry English joke into French, for example, and it may fall flat on its face.

Universal humour is extremely hard to come by, as the butt of a joke often relies on national or even regional culture. The best approach is to trust your translators to find an alternative in the target language, which may sound nothing like the original, but conveys the same humorous suggestion in the local culture.

Cultural faux pas

Religion, traditions and cultural beliefs are sacred in many cultures, so they must be treated with due respect and carefully considered during translation. This does not only affect the text, but also any brand or product names that you are marketing.

Particular attention should be paid as to whether a name has any inappropriate or negative
connotation in another language, and if so, whether it requires adaptation.

Our experienced creative translators ensure the target text reads well, flows naturally and effortlessly conveys the message of the original.

We make sure that the translation is respectful of the local culture and suitable for the target
audience (taking into consideration important aspects such as age group, gender, expected level of
formality, etc.).

Importantly, our creative translators even ensure that the translated text works as well with the
artwork, visuals and imagery as the master version or advise if any adjustments are required.

High-quality translations

Planet Languages has built a reputation for high-quality creative translations and outstanding
reliability of service. You expect professional translations that stay faithful to your original meaning and read like original copy.
Get the appropriate style and tone of voice, and truly engage your customers or stakeholders around the globe.

That is precisely what we do.

For over 25 years, we have provided language services that are critical to our clients’ brand image,
so we really do understand the importance of getting it right!

Looking for marketing translation services?

Contact us now

Looking for creative / marketing translation services?

Global corporations choose Planet Languages for their marketing translation requirements because:
We specialise in providing creative translations for advertising and marketing communications
We ensure each translation reads like original copy, while staying true to your original message
We offer ISO-certified quality, as well as strong reputation for reliability and exceptional customer service
You can count on Planet Languages to:
Utilise your past translations and reference material to thoroughly brief our linguists
Meticulously research your products and target market
Liaise directly with your local offices for document approvals at no extra cost
Maintain maximum consistency of your corporate terminology
Demonstrate why our service is one of the best in the industry
Always aim to exceed your expectations
If you have never worked with Planet Languages before, simply email us at with your source files and any relevant information such as the services and languages required and one of our Project Managers will get in touch. We will provide you with all the relevant information, such as costs and turnaround times and we will prepare a formal quotation for you if needed.

If you are already one of our valued customers, contact your dedicated Project Manager or send us an order request directly from our Customer Portal.
Yes, we only ever employ translators that translate into their mother tongue.
Planet Languages requires translators to have a degree in linguistics or language studies or an equivalent degree that includes significant translation training, from a recognised institution of higher education, as well as a minimum of 5 years of translation experience.

All our translators are native speakers of the target language and have additional subject matter qualifications, skills and experience. Before selecting a supplier, we organise sample translations that are thoroughly evaluated by senior trusted linguists.

If you have regular translation requirements, we can arrange sample translations, so that your in-country reviewers choose their preferred option for each language. Once the preferred linguists are selected, your approved teams will continue working on all similar content we receive from you to maintain the style and terminology across all work.

Our selection and testing process for suppliers other than translators is very similar. If you would like to find out more about the qualifications and experience of our trusted vendors, please do not hesitate to contact us.
We have extensive experience with both Translation Memory and Machine Translation and our Project Managers will be able to advise you on which option is best suited for your content. Please rest assured that we will never use Machine Translation on your content without your explicit consent. If you do require Machine Translation, we are ISO 18587 certified and provide full post-editing services to ensure the high quality of the final output.
When determining the cost for your work we first and foremost look at the word count, as the majority of our translation work is charged based on the number of words. Other factors such as file format, text type and the use of Translation Memory can impact the total cost as well. For example, the consistent use of Translation Memory for your projects can lead to significant savings.
Minimum charges may apply to small projects (under 350 words or so). Irrespective of the size of your project, you can be assured that our Project Managers and linguists will handle your content with the same amount of care, investing valuable time and effort to ensure the translation fulfils your brief.
If your content is in a Word document, you can easily check your word count in the status bar at the bottom of the document. If your file contains text that does not require translation, you can hide the relevant paragraphs before checking the word count, in order to get an accurate result. Make sure to include or exclude text boxes and text within images depending on your requirements.

If you have multiple files or your content is stored in a format that does not have an integrated word count option, simply share your project with us and we will determine the exact word count by processing it with our professional translation tools. Don’t worry if your file contains content that is not for translation, such as codes and tags in .html or other website and app localization file formats; our software will exclude any such code or tags and only calculate the actual translatable word count in the source text.
As a rule of thumb, translators can translate around 1,500 words a day. If your project requires faster turnaround times, your dedicated Project Management will be happy to provide you with available in order to meet your specific timelines.

There are several factors that can affect the turnaround times, such as the complexity of the subject matter, the complexity of the layout, whether Translation Memory can be used, availability of your approved team and file formats involved. Having advance notice on an upcoming project is always useful, as it will help us book your preferred team and therefore ensure their availability and fastest possible turnaround times.

In every case, upon receipt of your content, your dedicated Project Manager will be able to provide you with an accurate delivery estimate.
We work with carefully selected, highly qualified teams from all over the world in order to provide our clients with translations they can trust in over 80 languages. Please get in touch with our project management team to discuss further.
When requesting a translation into Chinese, please let us know your target market. The main dialect spoken in China and Singapore is Mandarin and the written form used in China and Singapore is Simplified Chinese. The main dialect spoken in Hong Kong and Macau is Cantonese, while the written form used is Traditional Chinese. The main dialect spoken in Taiwan is Mandarin, while the written form used is Traditional Chinese.

As you might expect for such a huge region, the form of Traditional Chinese in Hong Kong will be slightly different from that used in Taiwan. Please advise us of your target market and we can then ensure that we provide you with the most appropriate version.
Of course, all translations delivered to you will be in the same file format as that of your source file and maintain the exact layout of your source content. If your source file is a PDF, we can also provide you with Desktop Publishing services and deliver the translations back to you in PDF format for online publication or for printing.
You sure can! We always value our clients’ input in the translation process, as there is no one who knows your product better than you. Providing us with a full brief containing any specific requirements such as style, corporate terminology and intended audience is a great first step. We also encourage our clients to evaluate and choose their preferred translation sample before starting any repeat work to ensure the translations will be in line with their personal preferences. If you have trusted contacts in your local in-country offices who can review and approve translations before publication, we would certainly advise introducing this step in the process as well. Don’t worry about organising the approval process – your Project Manager will get in touch with your chosen contacts and then provide you with the final approved content once we receive the feedback from your local offices.
Without a doubt. Here at Planet Languages we take your feedback – good or bad – very seriously. Without feedback we cannot know whether you are happy or not with the style of the translations you were provided with and, if it is the latter, we need to determine exactly what aspects fall below your expectations so that we can address them and improve the quality of the output shared with you. Please do not hesitate to be as thorough as you can in your feedback, as every detail counts.
We do and we generally advise our clients to evaluate at least a couple of samples before proceeding with the translation work. Everybody’s style and preference is different and you know best what the style of your content should be. It is important to us that you are entirely happy with a translation sample, especially before we organise the translation of a large volume of content.
Nobody knows your brand and content better than you and your employees. Organising the approval of the translations directly with your local offices is therefore a step we highly recommend. We are happy to help with all aspects of the review process at no extra cost. We will get in touch with your chosen contacts, organise the translation approval and then share the final approved translations with you following the feedback from your local offices.