Consumer Goods Translation Services
International direct-to-consumer trade has exploded in recent years. The internet has made all manner of products from around the world accessible to anyone, anywhere on the planet. But that means competition is fierce and the manufacturers, retailers, e-tailers and distributors of goods need highly accurate and engaging consumer goods translation services just to stay in the game.
Each stage of the sales process must appear seamless to the end consumer, no matter where they are and what language they speak. Substandard website localisation or badly translated product descriptions immediately put customers on their guard – trust is key in the online world – and if your marketing material doesn’t resonate locally, your audience simply won’t look for your product in the first place.
Consumer Brands Translation
Planet Languages knows how to engage consumers so that they connect with your brand with creative translation of your international marketing materials, advertising, branding and packaging that captures the meaning and reflects your brand voice. When your reputation is at stake, it’s vital to work with professionals to ensure that your brand isn’t diluted – or worse – misrepresented because of a simple syntax error.
For example, remember the case of Braniff Airlines that translated a slogan promoting its beautifully upholstered seats “Fly in Leather” into Spanish as “Fly Naked”. Or the famous Pepsi slogan “Pepsi Brings You Back to Life” that was translated in Chinese as “Pepsi Brings You Back from the Grave”. More recently, Amazon’s foray into the Swedish market managed to use the Swedish word for “rape” on several products, the word for “male genitals” on others and listed a frying pan as a product for women.
We can translate documents, marketing materials, websites and email communications, catalogues and advertising as well as technical materials for the importers and retailers essential to your success.
Consumer Goods Translations Team
Planet Languages’ consumer goods translations team are all very experienced and highly qualified native linguists and will quickly spot where potential linguistic pitfalls lie.
Not only will we translate the words, but we will translate the meaning behind your carefully crafted messages. We can assist with more technical translations required by local regulators and aspects like translating SEO keywords so your product is more easily found. We can take your source content and turn translated documents around quickly, in line with the fast-paced consumer products world you live in. We can even provide translations in your original design layout, ready to print or publish, if needed.
What our clients say
"I have worked with Planet Languages now for almost 18 years and it has always been a great pleasure. Their professional pro-active and in-depth approach to projects has enabled us to meet our communication goals on a global scale."
Global Head of Account Management, Corporate Creative ServicesNovember 2020
"Thank you so much for the translation. I have checked it and can gladly say that it requires no changes at all. Big applause for your team of translators."
Visual Merchandising Trainer, EMEAJune 2020
"Thanks very much for your help – it’s a pleasure to work with you. You are speedy and efficient, delivering quality translations."
Marketing & Communications Director, EMEAMay 2020