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10 Reasons why Human Translation beats Machine Translation

Technology is very clever. It can do many jobs for us and go a long way towards making our lives easier. One of the jobs it can do for us is translating between languages. Great! Stick your content into Google Translate, pick your languages and you’re good to go – or are you?
International Marketing Communications: It’s a Language Thing

Marketing communication is, by its nature, a form of dialogue. Just as with face-to-face communication, your international marketing efforts are sure to be better understood and significantly more effective when you address your target audience in their own language.
How to write for translation: Create a good source text in 4 steps

International marketing experts know how difficult it can be to write a brochure, a landing page or a newsletter that must be translated into other languages. Check out these simple steps before you start working on your new campaign and writing for translation.