Copywriting
Content created for your market from the very first word so it reads like it was always meant for your customers.
Original copy written for each market
Sometimes it makes more sense to create content directly for a local market than to translate from a source text. Copywriters take your creative brief and bring their in-depth understanding of your audience and market to create original content for each channel and purpose. This approach allows local customer expectations and search behaviour to shape the copy from the outset.
The copywriting process, step by step
How we create original copy in one or multiple languages:
Brief
We review your brief and select the most suitable copywriter for your market, audience and content type.
Research
Our copywriter researches your target audience, market and subject matter.
Origination
Our copywriter crafts original copy that captures your brand voice and captivates your readers.
Refining
A feedback round to polish the copy before final sign-off.
The benefits of copywriting
Creating copy directly for a local market has many benefits:
Save time
Skip the step of generating source text to translate – your copy is created directly for its target market.
Build trust and rapport
Content shaped around local customer expectations can build credibility and feel more relevant to your audience.
Targeted SEO
Where SEO is part of the brief, copy can be created around relevant local search terms from the outset.
What you can expect with our copywriting services
Clear pricing
Our copywriting quotes include one round of amendments and full project management, so you know what’s included before work begins.
Consistently high quality
We work with experienced language professionals and keep the same copywriters on your account, so your brand voice stays consistent.
Exemplary customer service
Our experienced, multilingual project managers take the time to understand your brief, and reply to every query in under an hour.
End-to-end solutions
Copywriting is the first step of your multilingual content journey.
FAQs
Looking for copywriting services?
Tell us about your project and we’ll match you with copywriters who understand your audience and market.