Copywriting

Content created for your market from the very first word so it reads like it was always meant for your customers.

ISO-certified  •  In-market copywriters  •  All-inclusive rates

Original copy written for each market

Sometimes it makes more sense to create content directly for a local market than to translate from a source text. Copywriters take your creative brief and bring their in-depth understanding of your audience and market to create original content for each channel and purpose. This approach allows local customer expectations and search behaviour to shape the copy from the outset.

How it works

The copywriting process, step by step

How we create original copy in one or multiple languages:

1

Brief

We review your brief and select the most suitable copywriter for your market, audience and content type.

2

Research

Our copywriter researches your target audience, market and subject matter.

3

Origination

Our copywriter crafts original copy that captures your brand voice and captivates your readers.

4

Refining

A feedback round to polish the copy before final sign-off.

WHY IT MATTERS

The benefits of copywriting

Creating copy directly for a local market has many benefits:

Save time

Skip the step of generating source text to translate – your copy is created directly for its target market.

Build trust and rapport

Content shaped around local customer expectations can build credibility and feel more relevant to your audience.

Targeted SEO

Where SEO is part of the brief, copy can be created around relevant local search terms from the outset.

Our golden rules

What you can expect with our copywriting services

Clear pricing

Our copywriting quotes include one round of amendments and full project management, so you know what’s included before work begins.

Consistently high quality

We work with experienced language professionals and keep the same copywriters on your account, so your brand voice stays consistent.

Exemplary customer service

Our experienced, multilingual project managers take the time to understand your brief, and reply to every query in under an hour.

FAQs

Timings depend on the languages, volume, subject matter and number of feedback rounds required. We will confirm the proposed schedule in your quote.

The simple maxim with copywriting is the better the brief, the better the end result. A full creative brief, visuals, your company style guide and tone of voice, and any other information you consider relevant will help our copywriters tailor the message to your brand.

Copywriting costs are calculated based on hourly rates. Our quotes take into consideration the language, subject matter and required deliverables, and a quote will always be provided ahead of any work commencing.

Translation reproduces the meaning of an existing source text accurately in another language. Transcreation creatively adapts existing content so that its message and effect work for a different language and market. Copywriting creates original content from a brief, written specifically for its intended audience, market and purpose.

Looking for copywriting services?

Tell us about your project and we’ll match you with copywriters who understand your audience and market.