Multilingual sales training delivered to jewellery brand’s retail staff

A close-up view of a jewellery display case with various rings mounted on a white stand. In the background, slightly out of focus, a woman in a pink dress points to a ring, while another person stands beside her, partially visible.

How we helped a jewellery brand to deliver retail sales training to its multilingual staff.

Language solution:

The challenge

Our client, a well-known jewellery brand, supports its retail staff in giving customers a memorable shopping experience by providing high-quality training.

Offering a blended learning approach, our client delivers training in a variety of formats. This includes classroom-based, instructor-led training, in-store activities, and self-paced, interactive eLearning modules.

As a brand with a global reach, it was important for our client to address its retail employees in their own language. They also wanted to provide training content that would inspire retail staff to share their passion for the brand with customers. The client commissioned Planet Languages to localize its training content, initially in 15 languages, focusing on the brand’s largest markets.

Our client

The solution

Working with carefully selected, client-approved linguists and leveraging meticulously maintained translation memories and terminology lists, Planet Languages combines its proven expertise with multimedia content and major eLearning authoring tools such as Articulate Storyline and Articulate Rise with customised workflows to deliver localized training content on time and within budget.

Our tailored solutions ensure maximum flexibility, incorporating top-flight project management, local office approval and robust quality assurance. All with budget, consistency and turnaround times firmly in mind. Updates to the client’s core training library are handled seamlessly and localized product training is delivered to coincide with the brand’s new-season launches.

The result

The brand’s loyal customers receive exceptional service from knowledgeable sales consultants. With a motivated, engaged retail workforce, our client has been able to boost sales and improve KPIs, driving business growth. Following expansion into new markets, our client has made its training offering available in four further languages.

What the client said

“Many thanks again for making the impossible possible; we appreciate your great support.”
Global Content Manager

Want to know more about how we can help you?

Are you responsible for employee training? If you’d like to find out more about training for multilingual staff, email us at post@planetlanguages.com.

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