If creating content in multiple languages feels chaotic or highly complicated, it might be time to shift left. In localization, shifting left can save you time, cut costs and improve user experience. It reduces the need for rework, too. What shifting left looks like in practice in localization workflows.

Machine translation can save time and money, but there’s more to the story. Without expert post-editing, quality slips, costs rise, and reputations suffer. Find out how to get it right.

AI voiceover tools promise effortless multilingual dubbing. Why does it still feel like hard work, though? If you’ve ever spent hours fine-tuning AI-generated voiceover to get the results you want, you’re not alone. Why you’re having problems with AI voiceover (and how to fix them).

Taking your marketing campaign global is an exciting opportunity to grow your business. It’s not without its challenges, though. A direct translation of your content may not always be enough to convey your brand’s message effectively. Five key signs that your marketing campaign needs transcreation rather than translation.

Discover the most common eLearning localization mistakes and learn how to avoid them. Expert guidance for successful global training programmes.

As a marketer, you create content designed to intrigue, engage and persuade your audience. But how do you do that for a global audience? That’s where transcreation, a blend of translation and copywriting, comes in.