As a marketer, you create content designed to intrigue, engage and persuade your audience. But how do you do that for a global audience? That’s where transcreation, a blend of translation and copywriting, comes in.

The words we choose matter. Language has the ability to build bridges. Yet it also has the power to create barriers. What inclusive language means for global businesses and how language professionals can help.

Marketers still need to deliver great results, even as budgets shrink. Translation is an investment in your brand’s global growth. Here are some tips for getting more value for money from your language service provider.

Making your website and digital content accessible to everyone has many benefits. It enhances user experience, broadens customer reach and promotes inclusivity. It also boosts your reputation. How language service providers can help.

It’s not just about the words you choose, but how you present them. Multilingual typesetting is more complex than you might think. Our advice on creating translation-friendly layouts without compromising on aesthetics.

Great translations all have one common ingredient: the source text. There’s an art to crafting texts that resonate with a global audience. The better your source text, the better your translations are likely to be. Here are our top tips for creating translation-friendly content.