Job Title: SEO and Digital Marketing Manager
Contract: Part-time, flexible, office-based
Salary: £43,000 – £54,000 p.a. (pro rata), depending on qualifications and experience
Office location: Farnham town centre
Application deadline: 28 June 2024
Apply via email: post@planetlanguages.com
Company Overview: We are an established language services provider specializing in the provision of high-quality language services. Our mission is to bridge communication gaps and foster understanding across cultures. We are seeking a talented and experienced SEO and Digital Marketing Manager to join our dynamic team and enhance our online visibility and marketing efforts.
Job Description: As the SEO and Digital Marketing Manager, you will be responsible for developing, implementing, and managing our SEO and digital marketing strategies. Your goal is to increase our online presence, drive traffic to our website, and generate leads. You will work closely with our directors, content creators and designers to create cohesive and effective marketing campaigns.
Key Responsibilities:
- SEO Strategy: Develop and execute comprehensive SEO strategies to improve organic search rankings, drive website traffic, and increase brand visibility
- Keyword Research: Conduct thorough keyword research to identify high-performing keywords and optimize website content accordingly
- On-Page SEO: Optimize website pages, including meta tags, headers, URL structure, and content to ensure SEO best practices
- Off-Page SEO: Build and manage high-quality backlink profiles through outreach, guest posting, and partnerships
- Content Marketing: Collaborate with content creators to develop SEO-friendly content, including blog posts, articles, press releases, and social media posts
- Analytics and Reporting: Monitor, analyse, and report on website traffic, rankings, and other SEO metrics using tools like Google Analytics, Google Search Console, and other SEO software
- PPC Campaigns: Plan, implement, and manage pay-per-click (PPC) campaigns to drive targeted traffic and generate leads
- Social Media Marketing: Develop and execute social media marketing strategies to engage with our audience and promote our services
- Email Marketing: Create and manage email marketing campaigns to nurture leads and retain customers
- Continuous Improvement: Stay up-to-date with the latest SEO and digital marketing trends, algorithms, and best practices, and apply this knowledge to improve our strategies
Qualifications:
- Proven experience as an SEO and Digital Marketing Specialist or similar role.
- In-depth knowledge of SEO practices, Google Analytics, Google Search Console, and other SEO tools
- Experience with website analytics tools (e.g., Google Analytics, Semrush)
- Experience with PPC campaigns and tools (e.g., Google Ads)
- Proven experience with WordPress. Familiarity with other HTML, CSS, and CMS platforms is a plus
- Strong understanding of social media platforms and their advertising features.
- Excellent written and verbal communication skills
- Analytical mindset with strong problem-solving abilities
- Ability to work independently and as part of a team
- Certification in Google Analytics, Google Ads, or similar is a plus
Education:
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
What We Offer:
- Competitive salary and benefits package
- Flexible working hours
- Opportunity to work with a hugely talented and dedicated team
- Continuous learning and professional development opportunities
How to Apply: If you are passionate about SEO and digital marketing and want to be part of a company that values innovation and excellence, we would love to hear from you. Please send your resume, cover letter, and portfolio of past work to post@planetlanguages.com with the subject line "SEO and Digital Marketing Manager Application."
We look forward to your application and the possibility of working together to enhance our company's digital presence and reach new heights.
**** APPLICATIONS WITHOUT A COVERING LETTER WILL NOT BE CONSIDERED. ***
