What is transcreation?
For your advertising texts, slogans, banners and key taglines, we would recommend a more tailored approach. Bridging the gap between translation and copywriting, transcreation focuses less on the factual or technical aspects of the content and more on the emotional effect your message and overall campaign will have on the reader. Our transcreation specialists are not just outstanding translators, but bilingual communication experts with an excellent cultural understanding of both source and target countries, and significant experience in fields such as PR, advertising, market research, and CRM.
What is the difference between transcreation and creative translation?
We believe that our creative translation services will be the right approach for most marketing content and provide clients with the high-quality creative content they expect for each of their target markets, i.e. professional translations that stay faithful to the meaning of the source text and, at the same time, read like original copy, have the appropriate style and tone of voice, and truly engage customers and stakeholders around the globe.
However, if you are looking to supercharge your advertising or marketing campaigns and make them truly local, transcreation is the answer. Transcreation goes well beyond translating what is available on the source and focuses on eliciting an emotional response from your target audience, prompting them to take a specific action. To achieve this, a full creative brief, including campaign background and objectives, information on channels and platforms where the target text is likely to be used and an agreement on the required style and tone of voice are minimum requirements. Regular communication with your production team and an insider’s view and regular updates on your local marketing strategy would also help further fine-tune the service and enhance its ongoing success.
Don’t let your message get lost in translation!
If you are a global brand, you want to ensure that your message has the same impact in every country that you have a presence. You have spent months and a lot of money working on your advertising copy – make sure your message reaches your customers as you intended it. Trust Planet Languages to provide you with tailored solutions that match your requirements and budget!
Are you considering transcreation services? Our dedicated project management team will discuss your project and explore different options for you.