Transcreation brief template

You’ve decided that transcreation is your best approach for your international marketing campaign. What next? What information does a transcreation expert need from you to get you the result you want? This is where a transcreation brief can help both you and your transcreation expert. Our transcreation brief template (linked below) covers all the details that your transcreation expert will need:

A point of contact

Our blog post on how transcreation can help you achieve global marketing success talks about how your input is key. Or if not yours, then another subject matter expert’s. Transcreation is a collaborative process. Your transcreation expert may have lots of questions for you. You could also mention the best time of the day to reach you or your preferred method of communication.

Your source and target languages

A crucial detail. Our transcreation brief template has space for you to specify which languages you need.

Context

Context is everything. Your transcreation expert will want to know what your copy is about. Is it about a new product or service that your company is launching? What makes your offering different from your competitors? Your transcreation expert will want the wider context, too. They’ll want to know all about your company: your brand’s positioning, personality, tone of voice. Our transcreation brief template lists relevant questions to help you share this context.

Purpose

What are you hoping to achieve with this content? Who is your target audience? How do you want your copy to come across to your readers? What action do you want them to take? Understanding the purpose of your copy will help inform your transcreation expert’s approach.

Special instructions

Are there any constraints to consider? For example, character limits or keywords to include in the copy? Our transcreation brief template has space for you to share any special instructions.

Reference material

This is closely related to context. Include any glossaries or style guides that you’d like your transcreation expert to refer to along with the transcreation brief.

Our transcreation brief template makes it easy for you to share all the information your transcreation expert needs to do a great job. Click on the image below to download your copy. No email address needed!

Found this template helpful? Email it to us at post@planetlanguages.com for your no-obligation transcreation quote.