Transcreation: the art of crafting messages that resonate with your global audience

At Planet Languages, we understand how important it is to truly connect with your target audience. No matter where in the world they may be. That’s where our transcreation services come in. Transcreation is the art of crafting your message in another language in a way that stays true to the impact and intent of the original message.

What are transcreation services?

Our transcreation services bridge the gap between translation and copywriting. Transcreation involves adapting your marketing content so that it resonates with your target audience. It’s about making your message compelling in another language. We recommend this more tailored approach for your advertising texts, slogans, banners and taglines.

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Why choose transcreation services?

When it comes to global marketing, your message needs to speak directly to your audience. Simply translating the words may not be enough to capture your target audience’s attention. Your message’s tone and nuances may be diluted or lost when it crosses cultures.

Transcreation allows you to:

    • Maintain a consistent brand identity and sound authentic in your target markets.

    • Connect with audiences on an emotional level with content that evokes the same response as your original message.

    • Avoid cultural missteps by conveying your message with sensitivity to local cultures and customs.

Our transcreation services are perfect for:

    • Advertising campaigns: Adapting slogans, taglines and creative concepts to different cultural contexts.

    • Marketing collateral: Transforming brochures, website content and product descriptions to engage local audiences.

    • Multimedia content: Adapting video scripts to maintain the original impact across languages.

Why partner with Planet Languages for transcreation services?

If you are a global brand, you want to ensure that your message has the same impact in every country that you have a presence. You have spent months and a lot of money working on your advertising copy – make sure your message reaches your customers as you intended it.

Our transcreation specialists are bilingual communication experts with an excellent understanding of both source and target cultures, and significant experience in fields such as PR, advertising, market research and CRM.

Trust Planet Languages to provide you with tailored solutions that match your requirements and budget.

Ready to take your brand global with our transcreation services? Let’s discuss your requirements and explore your options.

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How it works

Transcreation: a different approach
Translation is assessed against the source text, while transcreation is assessed by the impact of the target text
Transcreation must grab the reader’s attention and invite them to take a specific action; it does not just inform them
The focus is on enhancing brand image, generating leads and driving sales, rather than staying true to the source text
The task at hand
Transcreation is a process that starts with the creative brief: the better the brief, the better the transcreation
Transcreation combines two separate services: creative translation and copywriting
Recreation of the message in the target language with the aim of enhancing your brand image
The creative concept of the source text – as approved by the end client – should be maintained to the greatest possible degree
Careful consideration of cultural differences, as this may sometimes mean that even the creative concept needs to be redefined in communication with local marketing teams
Combine with international SEO keywords for more precise targeting
Ongoing feedback
Regular communication with client’s production team and local marketing teams
Insider’s view and updates on client’s local marketing strategy
FAQs
It is important to us that we provide a solution tailored to your requirements, avoiding unnecessary complexity and costs. Our project management team will be happy to discuss your project further and explore different options with you.
Transcreation goes well beyond simply translating the source text. As such, a full creative brief, visuals, information on the required style and tone of voice are minimum requirements for this service. Regular communication with your production team and an insider’s view and regular updates on your local marketing strategy will also help fine-tune the result.
Transcreation costs are calculated on hourly rates or on a per-project basis, depending on the task at hand. Our quotes take into consideration the language, subject matter and required deliverables. A binding quote will always be provided ahead of any work commencing.
End-to-end solutions
Services de mise en page (PAO)
Traductions marketing
Adaptation créative au marché local