Multilingual marketing boosts software company’s presence in northern Europe

How we helped a software and ERP solutions provider to strengthen its market share in the DACH, Benelux and Nordic regions with multilingual marketing assets.

Language solutions:

• Marketing translation
• Custom workflows and integrations

The challenge

Our client is a software company that designs enterprise software and ERP applications. Its solutions power many of the world’s mid-market organisations, particularly those in the professional services, education, public services and non-profit sectors. It has offices in 26 countries across Europe, North America, the Asia-Pacific region and Africa.

As a company that takes pride in its people-centric approach, our client felt it was important to speak the same language as its employees and prospective customers.

They already had a high-performing website and an effective marketing plan for its English-speaking markets. They were keen to recreate this success in the DACH, Benelux and Nordic regions. Our client was looking for a trusted translation partner with experience in multilingual marketing for the IT industry and a solid track record in developing strong relationships with local office representatives to support their goal.

Our client

The solution

Our client commissioned Planet Languages to translate a wide variety of its marketing content into French, German, Dutch, Norwegian, Swedish and Finnish.

By integrating seamlessly into our client’s existing processes and establishing close links with its regional teams, we have been able to gain an in-depth understanding of our client’s target markets. And by working with specialist translators, we combine proven expertise with IT marketing material and content management systems with bespoke workflows to deliver localized content to our client’s key markets on time and within budget.

Our tailored solutions offer a great deal of flexibility and include first-rate project management and robust quality assurance as standard.

The result

Our client now has an impressive suite of fact sheets, e-books, brochures, reports and infographics in multiple languages to support its marketing efforts across northern Europe. Its multilingual website contains engaging, relevant content and is benefiting from increased traffic.

This well-executed multilingual marketing strategy has helped our client to establish a strong presence in the DACH, Benelux and Nordic regions. The collaboration with Planet Languages has allowed the software company to spend more time focusing on growing the business.

Having gained a larger market share in these regions, our client is now setting its sights on boosting its presence in its southern European markets.

What the client said

“You are a STAR! Thank you for keeping on top of things and being so organised.”
Director of Campaigns & Content Marketing

Find out more

Do you produce marketing material? If you’d like to find out more about how you can boost your results in global markets with multilingual content, get in touch with us.